WHO SHOULD ATTEND?

This course is suitable for middle managers and above in the B2C and B2B businesses. They are professionals:

• who will need to harness Social Media as part of their brand’s marketing strategy to expand online presence, and
• who would like to enhance skills in and knowledge of the Social Media Marketing Strategy and Social Media Trends.

COURSE OUTLINE

Introduction to social media marketing

• Landscape Changes in social media
• Trends in Digital Marketing
• Three ‘Lives’ to Survive in Crisis Period

Understanding Customer Avatars

• Converting Followers to Fans
• Beyond Demographics & Psychographics
• Defining Customer Avatars & Customer Types

Content creation

• Social Media Strategies & Deep Dive
• Writing Persuasive Stories Contents
• Social Media Calendar
• One Story, Three Angles
• How Video Enhances Contents in social media
• Types of Videos
• Storyboarding Good Videos

Generating leads through social media

• Role of Funnels Marketing for Leads
• Email Marketing to Build a Lifetime Customer

Generating value for success

• Value Ladder for Success
• Communicating Value Via social media