Are you struggling to find and keep the best people for your company? Do you want to stand out from your competitors and showcase your unique value proposition as an employer?  If so, you need to learn how to create and communicate your employer brand. 

Employer branding is the process of defining and promoting your company’s identity, culture, and reputation to attract and retain the right talent. It helps you differentiate yourself from other employers and align your employees with your vision and values. 

In this webinar, you will learn from Catherine Chai, a renowned brand strategist and executive coach, who has helped many Asian companies grow their brands and people. She will share with you: 

• Why employer branding is essential in today’s competitive job market. 

• How to discover and articulate your employer brand story and promise 

• How to use various channels and platforms to communicate your employer brand effectively. 

• How to measure and improve your employer brand performance and impact 

About the Speaker 

Catherine is the founder of Broc Consulting. She works with companies to strengthen their most important assets – Brands and People. Renowned for her work in brand strategy, Catherine has partnered with numerous prominent Asian companies, melding brand strategy with organizational growth. Beyond her consulting prowess, she is a respected executive coach for leaders at Fortune 1000 companies, known for her energetic yet empathetic approach that fosters clarity and lasting impact. Catherine, an MBA graduate from the University of Melbourne, is an ICF Professional Certified Coach, author of the well-received book 'From Bland to Brand – The Essential Branding Handbook for Asian Businesses,' and a new Udemy instructor. 

Don’t miss this opportunity to learn from an expert and boost your employer’s brand. Register now and get ready to attract and engage in the talent you need.