Today's marketing environment is being reshaped by Artificial Intelligence, evolving customer expectations, digital transformation, data-driven decision-making, and intensified market competition. Traditional marketing models are no longer sufficient to drive sustainable business growth, requiring organizations to rethink how they create value, engage customers, and measure success.
Join CCI France Myanmar (FMCCI) for an exclusive Executive Briefing led by Ms. May Thandar Win, Founder of Makers Matter and The Red Tent, as she shares practical insights into the forces transforming modern marketing and the strategic capabilities organizations need to thrive in the AI era.
Key Learning Outcomes
Participants will gain practical insights into:
- Why are traditional marketing approaches losing effectiveness.
- The five key forces reshaping marketing: AI, customer expectations, data, trust, and connected customer journeys.
- Marketing's evolving role as a strategic driver of business growth.
- Essential capabilities marketers and business leaders need in the age of AI.
- Human Intelligence and Artificial Intelligence can work together to create competitive advantage.
- Future-ready strategies adopted by leading organizations.
The session will conclude with an interactive Q&A and an introduction to Strategic Marketing in the AI Era Executive Workshop.
Event Details
🗓 Date: Tuesday, 25 August 2026
⏰ Time: 2:30 PM – 4:00 PM
⏳ Duration: 1.5 Hours
💻 Venue: Zoom (Virtual)
🗣 Language: Burmese
💰 Registration Fees
Member Fee: MMK 30,000 per participant
Non-Member Fee: MMK 45,000 per participant
Early Bird Offer: Enjoy 10% discounts off for registrations of minimum 5 participants or more, valid from 22 July – 5 August 2026.
📞 For further assistance, please contact:
FMCCI Office: 09 425 450 546 event.officer@ccifrance-myanmar.org
Who Should Attend?
Business Owners, CEOs, Senior Executives, Marketing & Communications Leaders, Brand Managers, Business Development Professionals, Innovation & Strategy Leaders, SME Owners, and decision-makers responsible for business growth and customer engagement.
🚨 Training House Rules
• Full payment of the training fee is required upon receipt of the invoice following registration.
• Confirmed registrations are non-refundable due to the limited number of seats available.
Prepare your business for the future of marketing by understanding what has changed, what no longer works, and how AI can become a strategic advantage for sustainable growth.
